The Usefulness Of Swot Analysis To Organisations Business Essay

The Usefulness Of Swot Analysis To Organisations Business Essay Change is a very significant word in business. Modern business is defined as the most competitive and active. To survive in the modern competitive business environment, the organizations have to adopt their strategies to meet the changing demands and needs of the customers. SWOT analysis is one the most significant business strategies which helps the organizations to assess their current situation both internally and externally and to implement a new strategy where necessary. Moreover, modern high technology, communication system and online shopping are highly influencing the customers and thus their demands and needs are becoming volatile. They have more choices, alternative products and services to get. Also, the changing life style of human beings is also another important reason why the business organizations need to modify their strategies. To balance these changes, both technological and social, the managers should plan a SWOT analysis and implement a new business strategy. However, change in business enables an organization to compete with its rivals and win the business position. Business organizations, particularly fashion, clothing, perfumed, mobile companies, technological instruments consider change as the most vital part of business strategy. For manufacturing companies, change is important in the sense that it gives variety to the existing customers and satisfies their unexposed desires. However, to bring change in business environment, the first thing is to identify the need of change, which will be followed by a specific plan for these changes. Various business tools, process, technology and performance meters are used to incorporate these changes. There is no alternative for continuous improvement in business environment. To survive in a competitive business environment, continuous improvement is mandatory to meet the business objectives. So, SWOT analysis is very important for business organizations to implement a new business strategy in order to cope with the modern competitive business market and to meet business objectives. Modern Business Environment: Volatile Change is one of the most significant and vital elements in business market. There are lots of reasons whey business market is changing and getting affected by it. The word change has now become the part of corporate business. Change management is a modern business philosophy which is adopted almost by every renowned business organization to meet the challenges of volatile business environment. The reasons of rapid change in business can be economic instability, inflation, changing life style, extensive use of modern technology, etc. Rapid rise and death of new companies also affect business environment. What is SWOT Analysis? An internationally recognized and extensive used business tool, SWOT analysis is a powerful technique to assess the current situation of a business organization and to predict the future business life. It is the primary level for marketers to plan and focus on key issues. However, SWOT is an abbreviated term for Strengths, Weaknesses, Opportunities and Threats. Strengths and weaknesses are internal factors, while opportunities and threats are external. History of SWOT analysis: Albert Humphrey developed the SWOT analysis technique. Team Action Model was the research project that Humphrey led a Stanford University in the 1960s and 1970s from where the term was derived. He collected the data for this research from many top companies. However, SWOT analysis is an extended form of TAM, which helps to manage change in business organization. Moreover, since 1960s organizations have been using SWOT analysis as a business concept. It has been also used in management structure and corporate marketing. Indeed, with the passage of time the concepts of SWOT have been modified to suit the needs of business setting. Significance of SWOT analysis: SWOT analysis is one of the most significant business tools, which aims to assess the current situation of an organization in order to develop business strategies to encounter competition. It is a key element of strategic development. It helps a company to predict its future prospects and the financial environment. Again, it helps an organization to develop its critical and specific decisions to plan strategic objectives. It helps organizations to predict future difficulties or problems. Notably, SWOT analysis can also be used in human life. It helps individuals to get an instant view of personality or career. In fact, SWOT analysis is a magnificent tool for appraisal both in business and individual life. Apart from these, there are numbers of other reasons whey an organization uses SWOT analysis. It can be used as a tool of problem solving, decision making, planning, brainstorm meetings, workshop sessions, product evaluation and also personal development planning. Discussion and Analysis: SWOT A tool for auditing an organization and its environment, SWOT analysis is the primary stage of planning which helps marketers to focus on key issues of business strategies. However, SWOT stands for strengths, weaknesses, opportunities, and threats. Strengths and weaknesses are internal factors. Opportunities and threats are external factors. SWOT ANALYSIS: INTERNAL FACTORS Strengths Strengths are the first elements of SWOT analysis which assesses the positive tangible and intangible attributes of an organization internally. These attributes are controllable and within the organizations. These strengths of a person or a company help to achieve the objectives. Strengths can also be defined as the elements which enable an organization to do well, comparing to the competitors. It focuses on the advantages of the organization over the business. For example, the strengths of an organization can be good quality of the products, brand image, attention of electronic media, customer loyalty, best location, strong communication, etc. Weaknesses Weaknesses include the elements which are harmful and stand in the way of achieving the business objectives. These are the internal factors within an organizations control that prevent to gain the desired objectives. It helps the organizations to identify the specific areas where improvements are necessary. The weaknesses of an organization, for instance, can be poor quality standards, broken reputation, past loss project, rejected by customers, old fashioned products, poor communication system, negligence of media, etc. SWOT ANALYSIS: EXERNAL FACTORS Opportunities Opportunities are the external factors over which the organization does have control. But, these factors affect the companys profitability and business processes both directly and indirectly. These are the factors why an organization exists and develops. These factors help an organization to foresee the future possibilities and opportunities that the organization may encounter. They help the organization to plan and identify the time line to achieve the objectives. Indeed, opportunities are the objectives of organization in a broad sense. For example, the opportunities of an organization can be a new business market, extending business overseas or to other outlets, launching a new product, adding new value (such as, online marketing), moving to global market, etc. Threats Threats are the external factors which cause dangers and risks for an organization to achieve the goals and objectives. As external factors, organizations do not have control over them, but are highly affected by them. These factors help an organization to have safeguard from risks and dangers. These factors also guide the organization to drive on the right road. Threats of an organization, for example, can be: Rising popularity of the competitors in local or global market Changing habits of customers Pricing competition with competitors Arrival of new alternative product in the market New taxation policy Difference between external and internal factors of SWOT: The difference between external factors and internal factors of SWOT analysis is very obvious. The basic difference between the two is that internal factors are controllable, while external factors cannot be controlled by the organization. Usually, the external factors (strengths and weaknesses) of an organization are mainly based on organization itself, corporate market or customer needs and demands. The strength of an organization can be defined as the way of meeting customer needs and satisfaction, while weaknesses are the problems or shortcomings that the company faces to fulfill the market or customer demands. However, the internal factors of an organization usually affect the following factors, such as sale and profitability, product quality and brand image, product cost and customer needs, employee potentiality and the financial ability of management, etc. On the other hand, the external factors of an organization are the issues that affect not only organization but the total business system. The common issues that affect the company externally can be business segments, customer motivations and unmet needs, business strategies, overall business structures, environmental issues (such as governmental, technological, economic, cultural, demographic, etc.), etc. How to implement SWOT Analysis? Though appeared as a simple and easy business tool, SWOT analysis is very powerful and meaningful technique. To implement SWOT analysis, the first thing an organization needs to have is time and adequate information and resources. It is not possible to implement a SWOT analysis in an organization by one person, because it requires team work and efforts. The positive traits of this technique are that it is quick, flexible and comprehensive managing tool, which make the process easy to implement. However, the process of SWOT analysis follows a sequential order. Obviously, there are four steps to follow in this analysis. Whether analyzing a product or a service, the SWOT analysis is done in the same way. First Step: Collection of information In this stage, an organization collects all the information regarding the first two internal factors, strengths and weaknesses. However, this information collection can be done through a number of different ways. One-to-one interview or a group discussion can be carried to gather information. There will be number of different views, questions and issues that related to these elements. Second Step: Listing possible Opportunities and Threats Here, the organization can make a list of all the opportunities that it may encounter in the future. It can make another list of all the future possible threats within the organization. Third Step: Planning action In this stage, the plan of action will carried out to meet these opportunities and to secure the company from the threats. In this stage, the organization makes sure that they can maintain the strengths, change or stop the weaknesses, prioritize opportunies and minimize threats. Again, there are other ways to implement SWOT analysis. The following chart shows another different technique of SWOT analysis. SWOT Analysis Framework Environmental Scan   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  / Internal Analysis  Ã‚  Ã‚     Ã‚  Ã‚  External Analysis /   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  / Strengths  Ã‚  Ã‚  Weaknesses  Ã‚  Ã‚     Ã‚  Ã‚  Opportunities  Ã‚  Ã‚  Threats | SWOT Matrix According to the SWOT matrix formula, there must be a balance between these elements. The formula follows the following chart: SWOT / TOWS Matrix Strengths Weaknesses Opportunities S-O strategies W-O strategies Threats S-T strategies W-T strategies S-O strategies: strengthening positive traits or opportunities W-O strategies: stopping or conquering weaknesses to meet opportunities. S-T strategies: strengthening ways to win external threats W-T strategies: having a strong plan to avoid weaknesses and threats CASE STUDY: SWOT ANALYSIS OF TESCO There are numbers of organizations which are using SWOT analysis almost every day in this modern business environment. This analysis can be carried on a small area of the organization or on overall company. TESCO is one of the major global business installations which can be analyzed by applying SWOT analysis as a whole. Strengths in Tesco The first strength of Tesco can be found in their popularity and business achievement of World Retail Award. Again, the constant increase of overall sales is another significant strength of Tesco. Likewise, Tesco has another strength in their reserve funds for business expansion and meeting economic crisis. Weaknesses in Tesco The primary weakness of Tesco can be found in their bad debt, house insurance claims and credit card arrears. Being a price leader in the market, Tesco is losing profit. Again, Tesco business and its profitability is mainly based on the UK market. Opportunities in Tesco Being the 3rd largest global trader, Tesco has strong buying power. Tesco is a global business organization which has number of different products and services. It is still extending to the global market and gaiting global trust. Extensive use of modern technology is enabling Tesco to meet the modern challenge of marketing. Constant increase of Tesco mobile customers can also be considered as a business opportunity. Threats in Tesco Economic inflation is one of the major business threats that Tesco had encounter in the recent past. The rising cost of food and non-food raw materials is another threat for Tesco. Changing buying habits of customers also affect Tescos business strategies and thus it requires reassessment of the current market. Competition with rivals, particularly with Wal-Mart which can takeover Tesco business position anytime is another noteworthy threat that Tesco is encountering nowadays. CONCLUSION To sum up, SWOT analysis is one of the powerful business tools which can be used in almost every business situation and also in individual affairs. It helps organizations to assess their current position and to plan their future plans. It is decision making tool that provides the framework for an organization to generate business strategy, mark its position and direct its objectives. Though very simple, SWOT analysis requires close attention and experienced application. In the modern changing business market, SWOT analysis has been proved to be a very important tool to the marketers. SWOT analysis is often said to be paralleled and alternative to the PESTEL analysis. Often, organizations use both these business tools together to plan their strategies. Once again, the SWOT analysis helps organizations to get an overall picture of the company and the starting point of strategic planning. It is the primary tool of business analysis. To conclude, experienced marketers when utilizing SWOT analysis make sure that the company is based on its strengths and opportunities, able to stop and correct its weakness, and can protect itself from external threats. They consider the business environment extremely unpredictable and thus use this tool that may help organizations to predict their future through this process.

A Filmic Analysis of Hamlet Essay

Shakespeare’s Hamlet inspired many film directors to adapt the play onto the big screen. In Kenneth Branagh’s version, he takes on the challenge of both directing the film and portraying Hamlet. In Marco Zeferelli’s edition, celebrated actor Mel Gibson stars as Hamlet. The directors use different aspects of cinematography and mise-en-scene to depict distinctive interpretations of the famous â€Å"To be or not to be† soliloquy. Branagh interprets the scene as a contemplation of Hamlet’s decision whether to kill himself or Claudius, whereas Zeferelli construes the scene as a deliberation of life, death, and the afterlife. Branagh uses props, varied camera angles, and thoughtful acting to describe the â€Å"To be or not to be† soliloquy as a brooding decision haunting Hamlet of action versus inaction. Branagh begins the soliloquy facing a two-way mirror, with Polonius and Claudius hidden behind it. The audience sees Hamlet staring directly at himself, while also facing the concealed men behind the mirror. This personifies the idea that Hamlet is hesitant about taking action against his own life or taking the life of Claudius: â€Å"Whether ‘tis nobler in the mind to suffer / The slings and arrows of outrageous fortune, / Or to take arms against a sea of troubles / And, by opposing end them† (3. 1. 65-68). The camera angle consists of a medium close-up on the intense concentration of Branagh’s face, expressing the critical contemplation of his life and Claudius’s. Later in the soliloquy, Hamlet uncovers a bodkin, pointing the weapon towards the two-way mirror in a manifestation of action versus inaction. The lighting of the scene highlights Branagh’s face and disposition with explicit detail, leaving no question to the viewer about his intent on either killing himself or Claudius. However, Branagh neglects to analyze Hamlet’s actual contemplation of death itself. Zeferelli focuses on Hamlet’s reflection of death as an experience and also the ambiguity of the afterlife. Mel Gibson recites the â€Å"To be or not to be† soliloquy in a royal tomb where his father is buried. The morbid setting suggests a theme of death. The low-key lighting emphasizes an ominous quality associated with Hamlet’s musing of the afterlife. Gibson meticulously edges through the graves, using composed speech to reflect upon his life and the life of his father: â€Å"For in that sleep of death what dreams may come, / When we have shuffled off this mortal coil, / Must give us pause. There’s the respect / That makes calamity of so long life† (3. 1. 74-77). Hamlet believes that the hardships of life become resolute through death. The turmoil of human affairs perishes along with an individual’s life. Gibson’s acting and disposition suggest that he thinks death is more appealing than life. His ponderings are not a question of action and revenge but a question of the actual prospects of death and what comes after death. The setting in a tomb highlights this as well as Gibson keenly looking up towards heaven during the soliloquy. Although the two directors interpret the â€Å"To be or not to be† soliloquy differently, similarities exist between the two scenes. The acting of Branagh and Gibson both reflect deep contemplation; Branagh being more concerted and Gibson being more reflective. Both actors use Shakespeare’s words very thoughtfully and precisely, and keep their voices in a soft but convincing monotone. The camera angles of the scenes are also similar with the shot situated intently on the actors’ faces, either focused in a fixed position on Branagh to represent great credence or zooming in slowly on Gibson’s face to represent a more reflective quality. Both directors do an exceptional job conveying the message that their cinematographic and acting choices suggest. The â€Å"To be or not to be† soliloquy is interpreted in many different ways, but Branagh and Zeferelli artfully choose one aspect of the scene to focus on.

How to Make Biodiesel From Vegetable Oil

Biodiesel is a diesel fuel that is made by reacting vegetable oil (cooking oil) with other common chemicals. Biodiesel may be used in any diesel automotive engine in its pure form or blended with petroleum-based diesel. No modifications are required, and the result is a less-expensive, renewable, clean-burning fuel. Heres how to make biodiesel from fresh oil. You can also make biodiesel from waste cooking oil, but that is a little more involved, so lets start with the basics. Materials for Making Biodiesel 1 liter of new vegetable oil (e.g., canola oil, corn oil, soybean oil)3.5 grams (0.12 ounces) sodium hydroxide (also known as lye). Sodium hydroxide is used for some drain cleaners. The label should state that the product contains sodium hydroxide (not calcium hypochlorite, which is found in many other drain cleaners).200 milliliters (6.8 fluid ounces) of methanol (methyl alcohol). Heet fuel treatment is methanol. Be sure the label says the product contains methanol (Iso-Heet, for example, contains isopropyl alcohol and wont work).Blender with a low-speed option. The pitcher for the blender is to be used only for making biodiesel. You want to use one made from glass, not plastic because the methanol you will use can react with plastic.Digital scale to accurately measure 3.5 grams, which equals 0.12 ouncesGlass container marked for 200 milliliters (6.8 fluid ounces). If you dont have a beaker, measure the volume using a measuring cup, pour it into a glass jar, then mark the fill-line on the outside of the jar.Glass or plastic container that is marked for 1 liter (1.1 quarts)Widemouthed glass or plastic container that will hold at least 1.5 liters (2-quart pitcher works well)Safety glasses, gloves, and an (optional) apron You do not want to get sodium hydroxide or methanol on your skin, nor do you want to breathe the vapors from either chemical. Both are toxic. Please read the warning labels on the containers for these products. Methanol is readily absorbed through your skin, so do not get it on your hands. Sodium hydroxide is caustic and will give you a chemical burn. Prepare your biodiesel in a well-ventilated area. If you spill either chemical on your skin, rinse it off immediately with water. How to Make Biodiesel You want to prepare the biodiesel in a room that is at least 70 degrees F because the chemical reaction will not proceed to completion if the temperature is too low.If you havent already, label all your containers as Toxic—Only Use for Making Biodiesel. You dont want anyone drinking your supplies, and you dont want to use the glassware for food again.Pour 200 milliliters methanol (Heet) into the glass blender pitcher.Turn the blender on its lowest setting and slowly add 3.5 grams sodium hydroxide (lye). This reaction produces sodium methoxide, which must be used right away or else it loses its effectiveness. (Like sodium hydroxide, it can be stored away from air/moisture, but that might not be practical for a home setup.)Mix the methanol and sodium hydroxide until the sodium hydroxide has completely dissolved (about 2 minutes), then add 1 liter of vegetable oil to this mixture.Continue blending this mixture (on low speed) for 20 to 30 minutes.Pour the mixture into a widemouthe d jar. You will see the liquid start to separate out into layers. The bottom layer will be glycerin. The top layer is biodiesel.Allow at least a couple of hours for the mixture to fully separate. You want to keep the top layer as your biodiesel fuel. If you like, you can keep the glycerin for other projects. You can either carefully pour off the biodiesel or use a pump or baster to pull the biodiesel off of the glycerin. Using Biodiesel Normally, you can use pure biodiesel or a mixture of biodiesel and petroleum diesel as a fuel in any unmodified diesel engine. There are two situations in which you definitely should mix biodiesel with petroleum-based diesel: If you are going to be running the engine at a temperature lower than 55 degrees Fahrenheit (13 degrees C), you should mix biodiesel with petroleum diesel. A 50:50 mixture will work in cold weather. Pure biodiesel will thicken and cloud at 55 degrees Fahrenheit, which could clog your fuel line and stop your engine. Pure petroleum diesel, in contrast, has a cloud point of -10 degrees Fahrenheit (-24 degrees C). The colder your conditions, the higher the percentage of petroleum diesel you will want to use. Above 55 degrees Fahrenheit, you can use pure biodiesel without any problem. Both types of diesel return to normal as soon as the temperature warms above their cloud point.You will want to use a mixture of 20% biodiesel with 80% petroleum diesel (called B20) if your engine has natural rubber seals or hoses. Pure biodiesel can degrade natural rubber, though B20 tends not to cause problems. If you have an older engine (which is where natural rubber parts are found), you could replace t he rubber with polymer parts and run pure biodiesel. Biodiesel Stability and Shelf Life You probably dont stop to think about it, but all fuels have a shelf life that depends on their chemical composition and storage conditions. The chemical stability of biodiesel depends on the oil from which it was derived. Biodiesel from oils that naturally contain the antioxidant tocopherol or vitamin E (e.g., rapeseed oil) remain usable longer than biodiesel from other types of vegetable oils. According to Jobwerx.com, stability is noticeably diminished after 10 days, and the fuel may be unusable after two months. Temperature also affects fuel stability in that excessive temperatures may denature the fuel.

Data Mining in Social Media Marketing - Free Essay Example

Sample details Pages: 4 Words: 1236 Downloads: 9 Date added: 2019/04/10 Category Society Essay Level High school Tags: Social Media Essay Did you like this example? Relevancy (in Advertising) Now that weve discussed what data mining is, how it works, and the good and bad sides of it, lets talk about how it works in terms of advertising. The word relevancy is pretty broad, but it is a good way of describing the relationship between advertisements and data mining. The concept of relevance is fundamental to information retrieval (Bookstein 1979); if an advertisement does not appeal to a person, they are not going to click on it, and therefore the business is losing customers, in a sense. Don’t waste time! Our writers will create an original "Data Mining in Social Media Marketing" essay for you Create order There are four criteria that are considered in order to assess document relevance: aboutness (the quality or fact of relating to or being about something) , coverage (the extent to which something deals with or applies to something else) , appropriateness (the quality of being suitable or proper in the circumstances) , and reliability (the quality of being trustworthy or of performing consistently well) (Pereira, Dragoni, Pasi 2009). . Relevance is a central concept in human communication, and it is a term we use constantly and loosely. Think about the last time you told a friend about something, and then later on that day, you saw an advertisement for that exact same thing. It makes you think for a second, is this company stalking me? Psychologists have said that the Baader-Meinhof phenomenon is responsible for this (Bellows 2006): the illusion in which a word, a name, or other thing that has recently come to ones attention suddenly seems to appear with improbable frequency shortly afterwards. This phenomenon is very similar to something called synchronicity : the experience of having a highly meaningful coincidence (Bellows 2006). That feeling that businesses are stalking you is actually the work of data mining. By the process of gathering information, they are able to make advertisements more relevant to individual consumers. Advertising has multiple roles in that it is not only used to make customers aware of what they are offering, but also as a tool to build a strong image for brands to catch the attention of more customers (Zulfiqar, Shah). Advertising also influences consumer tastes and preferences and enhances differentiation of products. This causes consumers to become more loyal to specific brands, even to the point where they will choose that product even if a similar one is cheaper (Zulfiqar, Shah). You see this a lot in athletics, for example. While there are many brands out there for athletic wear (Nike, Adidas, Under Armor, Reebok, etc.), one dominates above the rest: Nike. Theyre also one of the most expensive. But if you start to pay attention to advertising in the athletic brand world, Nike also seems to dominate there, making their advertisements relatable (example: Want It All ad) to their audiences, therefore indirectly making them more appealing. Making advertisements relevant to the t arget audience[s] means bringing in more business for the company, so relevancy is very important in the advertising world. Data Mining and Relevancy So how do data mining and relevancy connect? According to Christen (2015), most current applications of data mining are still on the phenomenological level; in other words, they refer purely to behavioral data and their correlations with socio-demographic factors † for example, whether specific income-classes have a specific shopping behavior † and usually do not involve information on biological or psychological behavioral mechanisms (Christen 2015). Companies mine a cross section of personal data that includes almost everything that we post, share, or search for online (back to the creepy factor). They use this data to separate different types of people into groups that they then can target with specific advertisements and brand imagery. Advantages and Disadvantages It is difficult to evaluate data-mining practices; code, algorithms, and methodologies are often proprietary and we do not always know how they work (Kennedy, Moss 2015). However, it simply takes common sense to see the advantages of data mining in advertising. A normal user sees hundreds of thousands of advertisements a day . If a company uses data mining to tailor their ads to reach more specific groups, they could increase their chances of business. Although the audience theyre reaching may be slightly smaller due to data mining, they would be reaching people that their advertisements are more relevant to, therefore bringing in more customers. The creepy factor comes back into the disadvantages again; while customers would more than likely appreciate advertisements that hold their interest, it could get to the point where its just a little too personal. Target Advertising Target advertising is a concept to describe how companies use relevancy in their advertisements to reach the audience they are intending that particular advertisement for. Many people are aware of Internet trackers, but not of the extent that these trackers actually reach. Some users even believe that smartphone microphones pick up conversations and thats why we see ads for things we talk about. Many websites have denied this, but people still believe it. Google is the number one website that uses trackers to collect data and information; they have trackers on 76 percent of websites, while Facebook watches us on 23 percent of sites (Kwiatkowski). Every year, advertising gets more and more invasive, and people get more and more wary of whats actually going on behind their social media profiles. Social media marketing should be understood as a direct two-way communication between brands and customers, and not as the passive consumption of advertisements (Maurer, Wiegmann 2010). Facebook has actually been criticized by experts who argue that social network sites for marketing purposes are useless because people use Facebook to stay in touch with friends and not as an information source (Maurer, Wiegmann 2010). In reality, however, more and more businesses are taking to Facebook for advertising purposes because Facebook happens to be the most populated social media site. An average user sees dozens of advertisements while scrolling through their Facebook feed, whether theyre videos, photos, or posts by a business page that their friend has shared. Combining data mining, relevancy, and target advertising could change the marketing world in the future, making advertisements more relevant to specific groups. Conclusion People want advertisements that are relevant to them, and that contain things that they would actually be interested in. At the same time, however, the same people dont want the government, businesses, or even other people getting too much information from them. There is a fine line between what is considered right and wrong when it comes to the mining of private information. But what is right, and what is wrong? Based on the research that I have done, and the information that I have gathered, I have come to a conclusion that there, in fact, is no right or wrong way to mine data. There is also no way to avoid crossing the line of ethics and morality, because there is no right or wrong answer. The majority of people will not agree on what is right, and they will argue about what is wrong. That being said, it is possible for companies mining data to improve the ways that they gather that information. While they may not always be able to decide what information they receive , they can make decisions about what information they actually use . By taking the nature of their advertisement into consideration, and also considering the group of people that the particular advertisement is directed towards, companies can make moral decisions that will a ffect how their advertisement is perceived, and the amount of successful business that the advertisement brings them.